The Three Biggest Mistakes Creators Make When Collaborating Internationally
And how to avoid them
In the face of claims that globalization is dead, the rise of the creator economy, fuelled by increasing internet access and smartphone use, means that entrepreneurs are no longer limited to just their local markets. That means the future of any ambitious creator will be international at some point.
The math is simple: if your brand is growing and you’re headquartered in a smaller economy, you’ll need to attract a wider audience. Or, if you’re in a crowded, larger market, you may find a competitive advantage in targeting a foreign niche. Few ambitious entrepreneurs can afford to stay in national silos — they’ll need to collaborate with partners from other countries at some point in their growth trajectory.
I’ve lived and worked in five countries as an American diplomat and have seen firsthand what makes people successful in new territories and what keeps them from reaching their full potential. And thanks to academic work at London Business School during my MBA, I’ve created frameworks to help creators navigate international waters. Here are three mistakes you must avoid if you want to collaborate internationally.
